Chapter 25 argues that creating content to genuinely captivate people requires the cultivation of expertise in a specific area. The authors suggest a few methods for building knowledge in a given field, such as focusing on the newest developments, asking obvious questions to increase one’s understanding, maintaining confidence in one’s strengths, staying curious and exploratory, finding a niche, and prioritizing financially advantageous avenues.

With these steps, readers will gain both experience and knowledge to build a network that matches the goals and mission from their Relationship Action Plan. By nurturing relationships in different disciplines and then disseminating the newfound knowledge to this network, people can simultaneously build credibility and their own skills. The Connector’s Hall of Fame Profile in this chapter is on the Dalai Lama. According to the authors, the Dalai Lama best exemplifies how storytelling can move people into action. Although his spiritual knowledge and scholarly work provide the foundation of his credibility, his true power relies on his ability to tell a compelling story; he tells an impassioned narrative about spirituality and the struggle for Tibet’s freedom. Despite the Dalai Lama never having sold anything, he continues to amass millions of followers to Tibetan Buddhism through his unique, honest, and heartfelt narrative.