Theories of decision-making, such as “bounded rationality,” “prospect theory,” and the “theory of constraints,” provide a nuanced understanding of human behavior under scarcity, as explored in Scarcity by Mullainathan and Shafir. Bounded rationality suggests that individuals make decisions within the limitations of their information, cognitive capacity, and time, often resulting in satisfactory but not optimal solutions. This concept is reflected in the book’s exploration of how scarcity limits one’s cognitive bandwidth, leading to suboptimal decision-making.

Prospect theory, developed by Daniel Kahneman and Amos Tversky, delves into how people perceive gains and losses, highlighting that individuals are more sensitive to losses than to equivalent gains. This aversion to loss can lead to risk-averse or risk-seeking behaviors depending on the context of scarcity, a point that Mullainathan and Shafir illustrate through real-life examples of financial decision-making under poverty.

The theory of constraints, originally a management philosophy, focuses on identifying and improving the bottleneck in a system to enhance performance. Applied to Scarcity, this theory can be seen in how individuals or systems manage limited resources, often leading to a focus on immediate constraints to the detriment of long-term planning.