Chapter 5 explores the third principle of slow productivity: Obsessing over quality. The chapter begins with an extended anecdote about the singer-songwriter Jewel, detailing her journey from performing in Alaskan bars as a child to her breakthrough success in the 1990s. Newport recounts how Jewel turned down a million-dollar signing bonus, choosing instead to focus on developing her craft and maintaining artistic control. This decision allowed her to create music that resonated deeply with audiences, leading to sustainable success and professional freedom. Newport uses Jewel’s story to illustrate how a focus on quality can be more beneficial in the long run than pursuing immediate financial gain or fame.

The author then delves into the potential downsides of obsessing over quality, using the example of the Beatles’ 1967 album Sgt. Pepper’s Lonely Hearts Club Band. While the album was groundbreaking and hugely successful, it also ushered in an era of perfectionism in studio recording that sometimes led to less- compelling music. Newport describes how the Beatles spent an unprecedented amount of time in the studio, experimenting with new sounds and techniques. While this level of perfectionism produced a masterpiece, it also set a standard that many other bands struggled to meet, often at the expense of the energy and immediacy that characterized earlier rock music.