Erikson considers the best way to provide criticism and feedback to each personality type. He claims that some people are “immune” to either positive or negative feedback, choosing not to believe it (Location 2563). Erikson advises the reader to give Red types clear and plain feedback, and to prepare themselves for a negative reaction from their Red listener. Reds will often try to blame others for their own shortcomings; Erikson suggests offering them concrete examples to help them understand their role in a situation. If a Red has a tantrum in response to criticism, Erikson says to calmly wait it out and continue on to the next point. Another useful tool is to ask a Red to repeat back what he or she has learned about themselves and how they will change in the future. This should help bring clarity and closure to the exchange.

Meanwhile, critiquing a Yellow’s behavior is challenging because this type often takes such criticism personally. These hurt feelings often translate into defensiveness. According to Erikson, Yellows exemplify a strange paradox: They are the most comfortable with life changes, but are the most resistant to enacting personal changes. Since this type tends to be a poor listener, they may need a lot of consistent

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