Erikson explains how to identify “Red” or “Dominant” people and “avoid getting in his way” (Location 295). He describes Red personality types as “task-oriented extroverts” who enjoy taking on ambitious tasks, competing with others, and proving themselves (Location 300). The author claims that Reds also tend to be more brash, spontaneous, opinionated, and active.

This intense personality can easily rub people the wrong way, but Erikson maintains that most Reds do not mean to be malicious or intimidating. A challenge for Reds is to temper their competitive streak and confident behavior to ensure they do not alienate people or act inappropriately. According to Erikson, Reds have valuable traits such as being action-oriented and hyper-productive, embracing risk and challenge, and being able to adapt their plans quickly. They also excel at communicating in a direct manner without fear of conflict or repercussions.

Erikson analyzes the Yellow, or “Inspiring” personality type, which he describes as positive, outgoing, and talkative. He claims that this personality tends to be popular with others as they tend to be easy-going and inspiring. Yellows can make quick judgements, often based on their intuition. Erikson points to his sister as an example of a Yellow, as she always looks on the bright side of life.